Skip to content
New episodes every Phase Up Friday → Watch now
growthinminutes Lead better. A few minutes at a time.
1 min read

Why “Per My Last Email” Is Killing Your Credibility

dropdimes05's avatar dropdimes05 · November 8, 2026

You’ve typed it. Maybe you’ve sent it. “Per my last email” feels efficient — a quick way to point someone back to information you already gave them. But what it actually communicates is: you didn’t read what I sent, and I’m annoyed about it.

Here’s the problem. The phrase doesn’t fix the miscommunication — it just documents your frustration. And in a workplace, frustration on paper outlives the moment that caused it. Six months from now, nobody remembers why you were annoyed. They remember that you were.

What’s actually happening when someone “misses” your last email

Most of the time, it’s not laziness. It’s volume. The average professional gets dozens of emails a day, and yours was one line in a wall of text, or buried under a subject line that didn’t say what mattered. If people keep missing the same information, that’s data about your communication — not their attention span.

The fix: lead with what changed

Instead of resending the same message with an edge to it, ask yourself what’s different about this follow-up. Usually it’s urgency, or a new consequence. Say that.

Keep going

Same series

Choose your hard

Why growth requires choosing the right struggle? Understanding meaningful challenges Life presents us with difficult choices every day. Some demand immediate sacrifice, while others allow us…

6 min read November 8, 2026

How to Say No to Your Boss Without Sounding Difficult

Most people think saying no to a manager requires either compliance or confrontation. Itdoesn’t. It requires clarity about tradeoffs — because that’s usually what a “no”…

2 min read November 8, 2026

Join the conversation